I found that looking at famous game characters was a good place to start for my design and looking at why they are so liked and why i like when i play them. I also kept mainly on characters that suited my theme of sci fi.
http://www.platformnation.com/wp-content/uploads/2009/12/MasterChiefHalo2.jpg
Master chief is famous around the world for being the unbeatable super hero of the halo universe. He has had some changes since the first halo game but his character has always stayed roughly the game and people around the world love him. Through the games you play as him but he has a unique character personality which is he is quiet but yet out going, strong and brave, in the game you don't know what he really looks like that makes him mystery and in the games he doesn't speak a lot creating this believe that you could be him but for what he does say and do makes him brave and strong with a deep voice. Hints in the game give away his character (like when cortana his sidekick refers to him as lucky). Transmedia has been used to go more in depth about him but players don't mind not knowing. Is Spartan suit is also iconic to him because of the colour and what it looks like because it make him look very sci fi. He also fits the type of character he needs to be in the game, you wouldn't expect a solider to be weak, thin and sound like posh.
http://upload.wikimedia.org/wikipedia/en/9/9a/Samus_at_the_end_of_Metroid.png
http://www.zeldauniverse.net/images/games/ssbb/characters/samus.png
Samus was created by Nintendo and was the first serious female protagonist. The first image shows her without her suit at the end of the first game because people believed she was a male in a cyber suit while playing the game. Hiding her character made it better for selling the game because at the time most males wouldn’t like to play as a female soldier but by hiding her they gained a male audience without having a female character based around sexual appeal. By having a female protagisnt they automatically doubled their selling audience. She has many masculine traits to make her appear more soldier like.
http://en.wikipedia.org/wiki/Samus_Aran
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